Objectified

Objectified is a documentary by Gary Hustwit. There are a lot of ideas raised in the video through video interviews with some of the most influential designers of today. The video gives an excellent insight into objects that are around us that we subconsciously interact with on a daily basis, and don’t even realise. 'From the moment you wake up, almost everything that fills your world has been designed in one way or another.' The bed you sleep in, the blankets, the alarm clock, the shower, the cups and bowls, door handles, pretty much everything. The are all designed with the users likes, needs, interactions and beliefs in mind. To design objects in new ways to make things easier or more comfortable or more fun.

All the objects are expressive in their own way through there use of form, colour, size shape, the general elements and principals of design. Sitting in a chair for instance, a chair with a egg shape form and soft texture creates a completely different experience for the user than a cube chair with hard surfaces. It creates different emotional reactions and feelings for the user about different objects thus influencing its successfulness and The longer a person uses a product for, the more emotionally attached they become to that object because of the memories associated with it. This means they are much less likely to throw it out.

This video is good for an Industrial Designer to watch as it gives insight into the minds of other designers that have major influences on us as students and on the designs being created by other designers or design companies. It helps you in forming your own design philosophy, and this is something that designers have to develop.